The Palmetto Writers have begun their comparison-contrast unit after having just completed their descriptive writing unit.
Today's in-class activity consisted of working in pairs to compare and contrast two deodorant commercials: one by Axe and the other an Old Spice commercial.
Here are the commercials:
The pairs had to complete the table and write a justification for one being more effective than the other.
The categories in the table were the following: target audience, message, setting, visual techniques, aural techniques.
Reid and Scott did a good job with their table and justification paragraph.
Today's in-class activity consisted of working in pairs to compare and contrast two deodorant commercials: one by Axe and the other an Old Spice commercial.
Here are the commercials:
The pairs had to complete the table and write a justification for one being more effective than the other.
The categories in the table were the following: target audience, message, setting, visual techniques, aural techniques.
Reid and Scott did a good job with their table and justification paragraph.
1. Decide which commercial is more effective and write your justification in a small paragraph.
The Old Spice commercial was more effective because the commercial included reference to both sexes, thereby doubling the market share. In saying, "Ladies...", the commercial was speaking directly to women, making this commercial more effective. In the Axe commercial, the main target was men, making the commercial less effective.
The timing was right on this activity, but I would have wanted more depth in the analysis paragraph and even more information in the chart. I had hoped that the students would have read the definitions of each of the components and written more. In general, the analysis was a superficial one. However, with that being said, this would be a good tool to use in the planning stage of a comparison-contrast paper. Using a table and category format, students can organize their ideas.
The Old Spice commercial was more effective because the commercial included reference to both sexes, thereby doubling the market share. In saying, "Ladies...", the commercial was speaking directly to women, making this commercial more effective. In the Axe commercial, the main target was men, making the commercial less effective.
The timing was right on this activity, but I would have wanted more depth in the analysis paragraph and even more information in the chart. I had hoped that the students would have read the definitions of each of the components and written more. In general, the analysis was a superficial one. However, with that being said, this would be a good tool to use in the planning stage of a comparison-contrast paper. Using a table and category format, students can organize their ideas.
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